Liverpool came alive with the festive spirit on Thursday night with a variety of animated creatures coming to town for the annual Christmas tree lights switch-on.


The city shunned the celebrity-led switch-on approach by other towns and cities in favour of a Winter Wonderland theme, with various characters roaming around the city centre entertaining busy shoppers.


Some of the colourful characters featured at the event were the Snow Queen, the Christmas tree fairy, a polar bear, a brass band and animated snow makers. This is a new initiative organised by the city council in conjunction with Liverpool Lantern Company and various other events companies to entertain the city every Thursday night in the run up to Christmas.


Judith Feather, Head of Events for Culture Liverpool, said that they wanted to do something different instead of the usual celebrity appearance favoured across the rest of the UK.


She said: “Having an A-list star would be good, but budgets are tight and the economy is tight, so rather than spend all our money on that we are trying to animate the city each Thursday night in the run-up to Christmas. It’s about spreading resources rather than using them all on one night."


Judith added that another reason for having a different approach was that they wanted everyone to be able to enjoy it without the usual crowd problems that are associated with a major switch-on.


She said: “We tried to do it like a flash event. There has been some warning of this event but it’s for those people who are in the city centre at the moment."


The tree was officially lit up by the Snow Queen with the help of two children to welcome in the winter and festive period.




Liverpool lights up for Christmas season

By Sheena McStravick, Deputy Website Editor

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