Liverpool is seeing a growing number of tourists visiting the city, bucking a national trend which has seen overall tourist numbers in the country drop.
Research commissioned by The Mersey Partnership [TMP] has revealed that the amount of money spent by visitors to the city rose by 5% last year, and the amount of people staying in the city overnight rose by 8%, whereas the country as a whole actually saw a 5% decrease in hotel stays.
TMP Chief Executive Lorraine Rogers has commented on the
findings, saying: “In the current economic climate few sectors
are showing growth. Liverpool City Region’s Visitor Economy is
not only showing strong growth but is significantly exceeding
national performance levels.
“The increase in visitors and growth in visitor spend reflects
the appeal of the destination to growing business and
leisure audiences as well as greater awareness through
effective marketing and PR of what’s available here for visitors.”
The figures also come as good news for the Liverpool area
visitor economy strategy, which is aiming to support 55,000 by
the year 2020.
One of the reasons the tourism industry in Liverpool is thriving may be due to the diverse range of attractions the city has to offer.
Ged Gibbons, Chief Executive of Liverpool’s Business Improvement District, has spoken to JMU Journalism on some of the reasons why more and more people are coming to the city.
He said: “We have enjoyed the opening of the convention centre, the arena, the cruise liner terminal and also the 42-acre site of Liverpool One, which brought an additional 200 retailers to the city centre, some of whom do not trade anywhere else in the North West."
By Adam Nash
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